What Is SEO In Digital Marketing?

SEO is about search engine optimization. It is a process of increasing the number of visitors to a website in an organic way. Improves webpage visibility and increases the number and quality of traffic to a website so that it appears at the top of search engine results pages.

Search Engine Optimization - Onpage And Offpage SEO

It optimizes websites for search engines and helps users rank higher in search engine results pages when they use keywords related to their products or services. Therefore, it improves the quality and traffic to your website through organic search engine results. The following are some of the basic steps involved in the SEO process.

Types of Search Engine Optimization – Onpage & Offpage SEO

On Page Optimization

This means optimizing your site and making some changes to the title, meta tags, structure, robots.txt file, etc. With this type of SEO, you can optimize both the page content and the HTML source code.

The main aspects of On page SEO:

Title – The title of the page should be relevant, unique and include your main keywords.

Meta descriptions: Every website should contain a meta description and include keywords related to its content.

Meta Tags: You can add a keyword as a Meta tag on every page.

URL Structure: You can add search engine friendly URLs to your site as it improves crawl. In SEO, shorter URLs with specific keywords generally work better.

Body tags (H1, H2, H3, H4, etc.): You can use body tags to divide your content into paragraphs to make it easier to read.

Keyword Density: You should include relevant keywords in your content, but avoid repeating or overdoing your keywords.

Image: You can use relevant images in your content to make your page more visually appealing and thus improve your site’s SEO.

Internal Link: You can place links to other web pages to improve your site. Improve navigation and tracking.

Off Page Optimization

This means optimizing your sites for backlinks, social media promotion, blog posts, press release submission, etc. Through.

The main aspects of offsite SEO are:

Social Media Sites: There are many social media sites like Facebook, LinkedIn, Twitter, etc. where you can build your business page and perform similar tasks to improve your site’s SEO.

Blogging – You can write a blog for your website, product, or service and submit it to blog libraries and blog search engines reporting the gap.

Forum Marketing – You can find and interact with online forums related to your site by replying to discussion threads, answering questions, tips, etc.

Social Bookmarking – You can submit your blog posts and pages to relevant and popular bookmarking sites like Digg, Delicious, Reddit, etc.

Link Building: You can create external links to your site to avoid your competition and improve your rankings. Sending a press release: You can distribute a press release in various media to get official comments and get information out to the public. You can place your site on the first page for keywords.

Difference Between Onpage and Offpage SEO

In On-Page SEO, optimization is done on the website that involves making changes in the title tag, meta tags, site structure, site content, solving canonicalization problems, managing robots.txt, etc. Whereas, in off-page SEO, the primary focus is on building backlinks and social media promotion.

Off-page SEO techniques:

It mainly focuses on the following methods:

  • Link Building
  • Blogging
  • Social Media
  • Press Release Submission

On page SEO techniques:

It mainly involves optimizing the page elements such as:

  • Page Title
  • Page description
  • Canonical URL
  • Open Graph Tags
  • Page Headers and Sub-Headers
  • Paragraph Text
  • Alt Image Tags
  • Internal and External Links

Also Read – Best Strategy for Social Media Marketing

Leave a Comment