Every day, people watch billions of videos on the internet. According Bloomberg reports that 10 billion videos are viewed on Snapchat every day, another survey’s reports say that 8 billion videos are watched on Facebook every day. videos on Instagram are climbing rapidly in popularity. Even Twitter started to show view counts on their videos as businesses. Video Marketing very useful nowadays.
So there is more important a huge opportunity for marketers to exploit the trend.
Video Marketing Trends in 2018
Advancements in technology have definitely helped condition people to consume more video content. This not only saves time but, also helps deliver relevant information more effectively. It is perhaps the best method to promote or market a brand, product or service. Especially when it comes to driving education – Videos can say more and are easier to absorb. A modern-day marketing campaign uses everything from explainer videos, to GIFs, infomercials.
I can definitely vouch for the fact that Video Marketing is a quintessential part of any marketing strategy.
Facebook vs YouTube – The real war has just begun!
Let’s get started with the obvious, the daddy of online videos YouTube. But the problem with YouTube is that it’s in a dipping trend in comparison to Facebook’s 8 billion daily video streams; a number that’s only going to thrive with time.
Due to YouTube’s sheer size, there’s a ton of competition amongst videos on its platform all fighting to be seen. On the other hand, Facebook is now aiming to become the biggest video sharing platform by taking on YouTube with their recent introduction, Facebook Watch. So probably it is only a matter of time before YouTube loses its #1 position.
Twitter all about Engagement- Direct, Social and Real
Twitter’s recently launched video product that was released in late January has remodeled the way I use and consume this platform. Five years ago, I could send a tweet and get a lot of engagement on it than I do now. That’s why the strategy, the actual way to win with Twitter video, would be through engagement – to use it as a “pull” rather than a “push.”